What is going on with GOOGL?

Price adjusted volume continues to make lower highs as the stock pushes to all time highs. What is behind it? (Money Flow Line shown here)

- Are people less interested in buying at these prices?
- Are people more interested in selling at these prices?
- Does this divergence mean is the trend expected to reverse? …or will it continue regardless?
- Are big players selling chunks to retail hype?