Under Armour has recently completed filling the bullish gap, and now the stock is positioned to close the bearish gap at the $13.00 level. From a technical standpoint, the stock has shown resilience and is poised to find strong support at $7.07, which coincides with previous levels of interest, including the COVID-era lows. This region has historically acted as a solid base for recovery, making it a prime entry point for investors.
In addition to this technical setup, Under Armour presents a compelling long-term growth opportunity. The company has been making strategic moves to optimize its operations and focus on higher-margin products, which could fuel margin expansion and profitability. The global activewear market continues to grow, and Under Armour is well-positioned to capture market share, particularly as it strengthens its digital presence and focuses on direct-to-consumer channels. As the company emerges stronger from post-pandemic disruptions, its current valuation provides an attractive entry for both short-term traders targeting the $13.00 level and long-term investors seeking value.
With strong support near the $7.00 range and a clear technical path to $13.00, this makes Under Armour an enticing buy for those seeking both momentum and value.