Although Splunk is given a fair value of $168.00 by RobinHood (MorningStar report), this stock will experience resistance in 2020 at around $150. For a long-term strategy, Splunk is a mid-risk investment in the AI/big data insights market. At this time, I am unable to find a stock that is a better pick to complement eGan/Nvidia stocks that I have acquired as part of a cannabis, AI, processor, energy, and transportation portfolio.
Salesforce + Tableau merger is what will cause the greatest resistance to this stock's price, due to Salesforce's focus on driving profits for Tableau and grabbing as much of the big data market as it can while the opportunity is ripe.
What companies like Splunk have that companies like Salesforce don't have is specialization in AI. Whereas Salesforce licenses IBM Watson and buys up companies like Tableau, Splunk is an innovative leader and this stock will breakout past $200 in the next 4-7 years.
Splunk is comparable to MongoDB + big data services put together. Although the competition is busy growing its user base, Splunk is becoming a must-have for existing customers and the company will continue to breakout their processing of unstructured data capabilities for their customers' needs, driving recurring revenue/new sales although not necessarily driving their customer base as much in 2019 and early 2020.