Pros Very consistent free cash flow. Revenue is increasing YOY. There is good enough institutional interest in the stock. This is a mega cap company. They are a dividend king. Hardly any short interest in the company. They have 3 times of their net debt as free cash flow. This is a good sign in times of recession.
Cons There is a lot of competition from even the big players in this sector. PG was sold by Berkshire Hathaway to increase his cash pile. Not completely. But a considerable portion.
Technicals
In a favorable position as per technicals to take an entry for about 1.25% of the capital. Will be targeting the highs for a profit of about 14.8% of the total capital. Will consider adding onto the position if price crashes to 138 levels, which is around the lower trendline of a long term parallel channel.
Previous posts related to the same stock is attached underneath. Do check that out.