Viewed current pricing of ELY -3.18% as an anomaly that resulted in a solid entry point on 8/23. The view was either a healthy improvement while holding a LONG position, or market stubbornness to leave ELY -3.18% in the lower-than-desired price range. After the start of an upward trend, an additional entry point was taken, in the event that the trend would continue significantly beyond that point. However, after higher prices were reached, indicators showed that a full exit was necessary. The assumption was no more LONG plays for ELY -3.18% after that point, although potential value beyond the exit point could be seen as possible longer-term.