I see a short opportunity here because the p/e is too high for a product that doesn't need to be purchased. Beauty products are not something that will be selling with millions of Americans getting priced out of life. Sorry to say, I need the money and if I have to short luxury consumables to pay rent I will. I have a put that expires in May, should be plenty of time for the interest rates to press down the non essential markets. The reason they have been doing so well lately is because they sell cheaper products of similar quality to more spendy products, but they have done so well I don't know if they can justify the valuation for long in this inflationary depression/recession.