We are highly encouraged by the early foothold that we have established in this fast growing industry and we are well equipped to continue our expansion across North America. We believe the quarter with successful launches of theScore Bet in Colorado, I’m sorry, we began the quarter with the successful launches of theScore Bet in Colorado and Indiana and we’re preparing to debut in Iowa in the coming weeks, subject of course to regulatory approval. Now, with marquee sporting events coming up, including the Super Bowl and our first NCAA tournament as an operator, we are extremely well positioned to continue on this growth trajectory.
Of course, one of the markets we hope to be operating in soon is on our home turf in Canada. We estimate a market potential for online gaming here of between US$3.8 billion and US$5.4 billion in annual gross gaming revenue based on historical data extrapolated from the legal online gaming markets in the US and globally. Ontario alone is a huge market with population larger than all but four US states. It is now clear that there is cross-party support and strong momentum to amend Canada’s outdated federal laws and enable legal sports betting market to flourish and we have been actively participating in those conversations at both the federal and provincial levels. theScore is Canada’s leading mobile sports brand with millions of loyal app users across this country and we’re in a great position to capitalize on the expansion of online gaming. We’re hard at work preparing for this sizeable opportunity and look forward to seeing legislation progress in 2021.
This sports betting company may be a darkhorse. Still doing some research but it passes the COVID recovery potential check. I could be wrong of course. What do you think?