Decrease of cigarettes' demand reflects on Philip Morris stocks?

Main signals:
1-multiple top
2-gap
3-formation of pennant

Sell 99.30-99.10 pennant's bottom line breakout
Stop-loss 100.59 (+1 tic above pennant's high price)
Target #1 95.00 (sizing)
Target #2 90.00 (Elliott's waves+strong supporting level)