Estee Lauder | EL | Long at $67.33

Reentering Estee Lauder at $67.33 due to the persistence of the Director, Paul Fribourg, buying around $33,000,000 worth of shares between $63-$66 (even after the earnings debacle). While the company had a horrendous outlook for FY2025, the bad news may be already priced in (i.e. cutting 7,000 jobs, weak sales, etc.). A "profit recovery and growth plan" is underway, so buckle up for the high risk of further declines in stock price in the near-term. Personally, a buy and hold at $67.33 with the primary thesis being global expansion (recovering Chinese market) or potential buyout into 2027.

Targets

1. $80.00
   
2. $86.00