Technical accumulation @ key support & demand level
Note: (Not waiting for bears to loose momentum since this is a long term position trade, as it's reinforced with fundamental analysis)
Fundamentally analysis:
1) Probably (from my humble analysis) the only Crypto-asset that has a running sound product
2) Aimed at/for wide client base (B2B)
3) Fair & strict ICO distribution (highly unlikely for "hodlers" (long-term investors) to dump their holdings all at once)